ABOUT

HI THERE...

I’m Jennifer, your guide to simple, joyful, and easy to follow sewing projects.

I BELIEVE THAT...

Creativity thrives in community and grows through sharing and connection.

MY DREAM FOR YOU IS...

To craft joy, confidence, and meaningful moments with every project.

hey there, friend!

I'm Jennifer Long

DESIGNER

I am so happy you are here. My name is Jennifer Long and I am a Riley Blake Designs Fabric Designer, Quilt & Doll Pattern Writer, Machine Embroidery Digitizer and online educator.

I am married and a mom to (4) pre-teens / teens and live on a little hobby farm in the prairies.

I grew up training to be a professional ballet dancer, and later studied Early Childhood Education.

I am passionate about all things FABRIC, imagination and design and am so blessed I can share this passion with others.

This journey has inspired her to make a positive difference by designing dolls and quilt patterns and fabric for others to be EMPOWERED to sew themselves! I have designed dolls and quilts for individuals, organizations, companies, designers, authors of children’s books, and International companies for mass production.

What I LOVE the most about creativity is finding INSPIRATION everywhere and in turn, INSPIRING others to do the same! Thank you for joining me on this creative journey.

YOUR NEXT STEPS...

Ready to get started?

Learn more about how we can help YOU improve your skills?

Pattern Club Membership

The Pattern Club brings you fun, creative sewing patterns every month—1 craft and 1 quilt project—designed to make sewing simple, joyful, and achievable. With bonus video tutorials, tips, and exclusive downloads, you’ll gain the skills and confidence to bring your projects to life. Plus, enjoy 25% off past patterns and connect with a supportive community to inspire your next creation!

LEARN MORE →

for doll makers

Modern Rag Doll Membership

The Modern Rag Doll Makers Membership is your place for unique and inspiring machine embroidery projects, featuring Jennifer Long’s copyrighted in-the-hoop (ITH) doll assembly technique. Each month, you’ll receive an exclusive ITH doll pattern in three hoop sizes (5x7, 6x10, 8x12), plus bonus felt doll patterns available only to members in the Doll Maker's Shop. With step-by-step tutorials, insider tips, and 25% off past patterns, you’ll build confidence, creativity, and connections in a community of passionate makers.